“We need some case studies”, I tell my clients. Ever good at ignoring my own advice, it’s about time I started writing some of my own. So following on from my recent piece about Cornish Chicken, my next few blog posts will be about recent projects, starting with the Bandaluza.

It’s lovely to work on a product that is just so, well, happy. The Bandaluza is a two-handled banner which can be customised to show your team’s/country’s/company’s colours/flag/logo, with the fab addition of programmable LED lights in the handle. “Supporter paraphernalia”, I believe is the official term for such merchandise; and the parent company, Euphoria Sports Ltd, has been granted the official licence to sell Bandaluzas at the forthcoming Rugby World Cup . At last, a job to make my rugby-supporting Valleys family proud of me…

What was my role? With a new product like this, the copy has to find a balance between a marketing and descriptive tone. It’s mainly business-to-business, so we focussed on short snippets of text highlighting the different uses of the Bandaluza. As I’ve blogged about in the past, I write catalogue copy, so used this most concise of copy styles to describe the range of Bandaluza uses. As the website is going to be translated into several languages, I also had to stay away from any UK English idioms and keep it simple – which let’s face it, is always the best way to write web copy, translations or no.

It was great fun to write about such a lively subject, and Leonardo at Bandaluza and the team at Creative Steam London were a pleasure to work with. I shall be watching the crowd as well as the players at RWC15…