I write for all sorts of organisations and areas, and as every parent knows, you don’t have a favourite. However, I have to say that after writing lots of technical stuff, it was a joy to sink into the luxurious chaise longue that is the world of interior design.

Kotomski Classic Interiors is a London-based interior design company. I wrote most of the copy for this website, working with Martin Kotomski, whose company offers a bespoke interior design service. He works mainly in the Classical style, timeless and elegant, so that set the tone for the copy…

As the company is very much about Martin and his skills, to have integrity the web copy needs to reflect his own idiom. This sounds fancy, but mainly means writing in my notepad like a mad thing while the client speaks, and trying to capture as many of their own words and phrases as possible. These can then be woven into the main text or occasionally used as headers or captions. When an individual is putting themselves forward as part of the brand, this lexical identity is essential. So, Martin and I chatted a lot, I scribbled lots of notes, and he sent lots of info through on email.

However, the copy here is very much in a supporting role – it’s the pictures that will get the main response from the audience. Me too, to be honest. I am completely captivated by the black claw foot bath on the home page…