Having banged on about the importance of looking after your blog, I have pretty much neglected mine during March. To return to my original analogy, if it were a plant, I would now be standing it in a shallow bath, feeding it panicked overdoses of Baby Bio and pleading with it, out loud. Happily, blogs are more forgiving.
I wish we weren’t all so fond of declaring people “passive aggressive” these days – it makes it hard to offer a genuine explanation about anything. I’ve had a real rush of work in the last two weeks and during these busy periods, my clients always have to come first (although the strategic marketing mob would shake their heads at my task-focused approach). Here’s a quick update of what I’m currently working on.
It’s quite unusual and rather nice that most of my copywriting work is for Cornwall-based businesses at the moment. That means I have occasionally (gasp) met up with my clients. I’ve dragged myself out of my usual old-rugby-shirt-and-baggy-leggings work combo, put on, well, tidier leggings, and had the pleasure of work and coffee with some splendid and talented people.
Because as ever, it’s the entrepreneurial spirit of my Cornish copywriting clients that impresses me. This week I met up with a local farmer – a young woman who has set up her own business in a farm so beautiful and windswept, it could be straight out of Poldark*. It is going to be a stunning website, and I’ll write more about it when it’s live.
I’m also writing for a “glampsite” (there’s a smashing portmanteau word for you) which is seriously making me want to chuck everything in the car and head up to North Cornwall for a bit of comfort-under-canvas. The very lovely hotel I’m working with is also making me feel that there’s a serious lack of glamour in my own life (see the old rugby shirt reference again), as I encourage others to relax in the pool and enjoy a glass of something chilled on the balcony… These are two projects that highlight the county’s growing reputation as a high-end destination.
Then I roll my sleeves up and crack on with an engineering website that’s nearing completion. This is for a Cornwall-based company that now works internationally, so we’ll be looking at working with translators shortly. In a completely different sector, I’m about to start a project with a therapist, which will be an interesting exercise in getting the tone just right.
So that (plus a couple of copywriting projects north of Cornwall) is why my blog has dried up and needs a bit of extra watering (although it’s not as dead as this metaphor). Again, my recent work has made me feel very privileged to work with such a group of imaginative, hardworking people who are really making a go of their diverse range of businesses down here in Cornwall. Links to websites and more updates to follow when everything goes live.
*It is obligatory to mention Poldark in every conversation at the moment if you are Cornish and female.