I’ve been very busy with Christmas. Not sorting out my own Christmas – dear me, no, it’s still November and I haven’t even got going there – but telling other people how to organise theirs. What presents to buy, what to eat, where to get the food from, where to go, and even how to feel good again in January when it’s all over… I’m Christmas Copy Girl, even if it seems strange giving advice about something I am quite clearly rubbish at myself.
You may also be writing about Christmas. It’s hard not to. Whatever your business, if there’s some way you can segue a festive theme into your blog, you’re probably doing it.
I don’t know about you, but I’m struggling with Christmas adjectives. I am trying to avoid describing everything as “festive”; the linguistic equivalent of just sticking a sprig of holly on top of something and saying “job done”.
However, for such a rich language, we’re a bit short of Christmas-related adjectives – a problem if you’re writing product copy. “Christmassy”, “festive”, er, “Yule-ish”… “Seasonal” pops up a lot, but only at Christmas. Try more associated adjectives rather than direct ones. Generous, lavish, merry, jolly, wintry, happy, magical, cosy. Scatter clichés around like a kids throws wrapping paper – for once, you can probably get away with it.
But – and here’s an absolute number one festive writing rule – don’t spoil the magic. Father Christmas is real. Bottom line. Don’t risk spoiling the magic with any witty asides if you’re writing about anything that might be read by the under tens.
Sorry that was a bit brief. I just wanted to check in before I go back to the Christmas listicles. Or “Christicles”, as I like to call them. Have fun with any festive writing you may be doing. If you have any new festive adjectives for me (SFW only), please wing them over. I think I’m going to need them over the next few days…