Kate Waddon Copywriting

We all need words. Let me help you find the right ones.

The all-new, Superfast copywriter

As from last month, working from home has got a lot easier. Yes, I am still plagued by cats and distracted by housework. But – Superfast Broadband has reached our corner of Cornwall, and I am surprised by how much difference it’s made.

I’m afraid that my initial shallow response was “Ooh, Netflix!” But – to be more serious – the benefits for a copywriter that works from home have been fantastic.

As I’ve mentioned in a previous blog, like many freelance people in rural West Cornwall I mostly work remotely. The ability to chat through websites without long, uncomfortable silences as the website creaks to life, and upload documents to Dropbox to share with clients is brilliant. Skype now works. OK, I still panic about how tidy the shelves behind me look and always wish I’d remembered to brush my hair first, but I don’t have the embarrassment of suddenly dropping out of the conversation.

It’s also increased my potential working hours to beyond the school run, as I can continue to work without losing connection speed as my kids download various random and huge things. Online research doesn’t grind to a halt because My Little Pony games are happening at the other end of the room.

Productivity and efficiency are increased, thanks to a little green cabinet by the hedge, next to a farm.

And to be honest, I just feel less out-on-a-limb.

Copywriting for the Cornish Chicken Company

This has been a joy of a job. The Cornish Chicken Company‘s first website is now live, and I’ve had a lovely time working with farmer Louise Wilson, chatting about all things chicken.

I’ve known Louise for years; and have to admit I was surprised when she announced she’d become a free-range chicken farmer. Then I was less surprised – she’s a fantastic chef, and she lives on the family farm. It all made sense. Louise had spotted a gap in the market for free-range chicken reared in Cornwall (there wasn’t any), and in real entrepreneurial style, went about filling it. Now she supplies some of Cornwall’s best restaurants, as well as running stalls at local farmers’ markets and selling at farm shops.

Why has copywriting about Cornish chickens been such fun? Well, lots of reasons really. I rarely work with friends or family, so when I do, I thoroughly enjoy it. Then there were the trips down the stunning coast road to Louise’s farm in remote West Cornwall to see the chicks in situ. I also had the opportunity to work with the marvellous ­Meor Design in St Ives. I’ve admired their stuff for ages, mainly as they kitted out one of my favourite lurk-spots, The Hub.

Above all, it was great to write about a product I really believe in. As well as tasting superb (the slow-growing breed Louise uses has a lovely, gamey flavour, thanks to its robust lifestyle on the cliffs), it’s so wonderful to see such considered animal husbandry in action. What I’ve rather euphemistically called “the whole process” is carried out on site, removing that stressful final journey for the mature chickens. If you care about the provenance of your food, watching these chooks in action in their beautiful meadow is a really marvellous sight. There should be a category of chicken called “Extremely Free Range”.

Have a look at the website and enjoy Ruaraidh Monies’ evocative photography. The design, images and words have worked together to capture both the wildness of the Cornish coast and the fun of Louise’s young family down on the farm. As I said, a total joy.